Good Culture
If you know Good Culture, you know it's ridiculously good cottage cheese. People don't just love it. They're obsessed. That's why everybody can't get enough of Good Culture in our campaign, "The Obsession is Real." Our goal was to celebrate all the fun and quirky ways in which people have embraced the curdy goodness of Good Culture. Whether it's creating a delicious dip, indulging in cottage cheese spa treatments, or even knitting a cottage cheese koozie, the obsessions surrounding this incredibly versatile product are truly remarkable.
I was the art director of the project, leading the team through all stages of development. This included conceptualizing the TVC and campaign, developing the script, producing videos and photos, and post-production.
Credits
Client
Good Culture (Amanda Perez, Heather Cutter, Ryan Fallgren)
Agency
&Walsh
Creative Direction
Jessica Walsh
Art Director
Lucas Luz
VP of Clients Partnerships
Ashley Einerson
Strategy
Lauren Walsh
Executive Producer
Luciana Almeida
Production
Emily Jing Sum Chan
Concepting
Jordan Stokke
Photo e Video
Henry Hargreaves
Photo e Video Assistent
Rana Duzyel
Food
Jen Beauchesne
Art Department
Karen Weber
Art Assistent
Zohar Zeev
Wardrobe
ChloΓ© Lucan
Hair and Make-up
Elena Ganz
Voiceover
Ivy Moody
Talents
JaBarie Anderson, Estela Cervera, Rebecca Loren, Maryam Saad, Alina Niakhai, Sonny Dang, Jennifer Maitland, Mecca Allah, Sofia Flores, Kobe
Editor
Daniel Zepeda
Color
Colin Travers
Sound
Sounds Like
Retouching
Daniel Plateado
Campaign Guidelines
Victor Jobim, Shannon Flood
Case Study imagens and animations
Igor Fajardo, Leila ΔiΔiΔ, Ze Feng, Shakthi Hari
Year
2024
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