Olly
OLLY is a wellness company working to change the way society views and talks about health. We worked on the 2023 Big Vagina Energy campaign featuring their premium line of women’s wellness products. We concepted, scripted and created a 30 second commercial, an OOH campaign extension, and built out a suite of campaign guidelines for OLLY to continue executing their message. We wanted to dive into the meaning behind the Big Vagina Energy message, and craft a campaign that had purpose beyond the headline. To bring the spot to life in an ownable way, we crafted the OLLYverse — from lighting, set development, and color palette, to the custom typographic elements built into each set and space. We created custom music to bring the whole world to life and developed characters and bold messaging statements to remind women that their body is never an apology.
I was the Art Director of the project, involved from the concept stage to the filming of the campaign and the creation of the graphic materials.
Credits
Client
OLLY, Elise Crevier, JP Danley, Vonnie Jeter
Agency
&Walsh
Creative Direction
Jessica Walsh
Associate Creative Director
Arielle Egozi
Strategy
Lauren Walsh
Copywriting
Jessica Walsh, Lauren Walsh, Arielle Egozi, Josephine Heintz
Executive Producer
Luciana Almeida
Production
Chanel Harper, Billy Allen
Art Director
Lucas Luz
Designers
Victor Jobim, Fernando Farfán, Igor Fajardo
Type Design
Jess Gracia, Juanse Carvajal, Julio Zuckerman
Photography
Lauren Jones
Retouching
Victor Wagner
Director
Ashley Armitage
Production
Pretty Bird
DP
Mika Altskan
Post Production
Cosmo Street
Editor
Laura Cairney-Kaize via Trim
VFX
Parliament
Color
Kath Raisch via Company 3
Music Composition
Pump music & sound production company
Sound Design & Mix
Lime Studios, Collin Thomas
Year
2023
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