Coolhaus
We partnered with Coolhaus to reinvent their brand identity, embracing ice cream’s endless possibilities. Through the “Edible Creativity” concept, we highlighted each flavor with unique names, vibrant colors, and custom illustrations. We developed a cohesive system for 60 SKUs across Dairy, Dairy-Free, and Animal-Free categories, spanning six packaging formats. Our design includes over 100 custom visuals, enabling easy addition of new flavors while maintaining brand consistency. The bold, maximalist packaging ensures Coolhaus stands out in the competitive freezer aisle, emphasizing strong brand recognition amidst minimalist trends.
As the art director, I led the team in all development aspects — from visual identity to illustrations—in reinventing Coolhaus’s brand.
Credits
Client
Jen Woolford, Kelly Torres-Chadd, Randa Shammet, Megan Daly, Ashlyn Jackson & Alex Avila
Agency
&Walsh
Creative Direction
Jessica Walsh
Art Directior
Lucas Luz
Strategy
Lauren Walsh, Frank Lipari
Copywriting
Mike Harris, Nechama Muchnik & Emily Motti
Executive Producer
Luciana Almeida
Production
Chanel Harper, Sofia Flores & Maggie Giles
Lead Designer
Cris Giménez & Victor Jobim
Design
Jessica Gracia, Carol Pinheiro, Fabrizio Morra, Leila Čičić, Sasyk Mihal, Fernando Farfán, Marina Glikman, Sofia Noronha, Claudia Nazionale, Riisa Liao
3D Design
Lorenzo Cobo & Kaan Iscan
Illustration
Julio Zukerman
Motion Designer
Igor Fajardo & Daniel Zepeda
Product Photography
Henry Hargreaves
Food & Prop Styling
Charlotte Omnès
Brand Retouching
Daniel Plateado
Case Study Photography
Jarett Loeffle
Case Study Food & Prop Styling
Chelsea Finkel
Cae Study Retouching
Igor Fajardo & Julio Zujerman
Year
2023
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