Google I/O 23
Google I/O connects developers worldwide for thoughtful discussions, insights from Google experts, and a first look at the latest developer products. In collaboration with the Google Events & Experiences team, we created an identity that could live on location, stage, digitally, and printed materials. I/O 23 celebrated 25 years of pioneering at Google. The primary concept was looking at the timeless, iconic, and celebratory designs of some of the most iconic events of the past, such as the Olympics, Apollo Space Missions, 50 years of Bauhaus, and many more. The key graphic of I/O 23 centers around a “ribbon” pathway that was designed to take you through the 25 years of pioneering at Google in an abstract but energetic way. The extended asset library includes a mix of illustrated Google easter eggs, patterns, and pathways.
At &Walsh, I was the Art Director, leading the design team and developing the concept and visual identity for the Google I/O events in 2022 and 2023.
Credits
Client
All work was created in partnership with the Google Events & Experiences Team
Agency
&Walsh
Creative Direction
Jessica Walsh
Art Director
Lucas Luz
Strategy
Lauren Walsh
Executive Producer
Luciana Almeida
Producers
Chanel Harper & Sofia Flores
Design
Sasyk Mihal, Fernando Farfán, Fabrizio Morra, Riisa Lishao, Kristýna Jenčová, Javier Gutierrez, Marina Glikman, Nicole Belskaya, Luiza Pfeifer, Juanse Carvajal, Jordan Stokke & Victor Jobim
Brand Photography & Video
Daniel Zepeda, Lorenzo Cobo & Pablo Garcia Robla
Case Study Images
Jarett Loeffler & Tiffany Thebodeau
Prop Design
Chelsea Finkel
Year
2023
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