Good Culture
If you know Good Culture, you know it's ridiculously good cottage cheese. People don't just love it. They're obsessed. That's why everybody can't get enough of Good Culture in our campaign, "The Obsession is Real." Our goal was to celebrate all the fun and quirky ways in which people have embraced the curdy goodness of Good Culture. Whether it's creating a delicious dip, indulging in cottage cheese spa treatments, or even knitting a cottage cheese koozie, the obsessions surrounding this incredibly versatile product are truly remarkable.
I was the art director of the project, leading the team through all stages of development. This included conceptualizing the TVC and campaign, developing the script, producing videos and photos, and post-production.
Créditos
Cliente
Todo o trabalho foi criado em parceria com a equipe de eventos e experiências do Google
Agência
&Walsh
Direção criativa
Jéssica Walsh
Designer Lead
Lucas Luz
VP of Clients Partnerships
Ashley Einerson
Estratégia
Lauren Walsh
Produtor executivo
Luciana Almeida
Produção
Emily Jing Sum Chan
Design 3D
Jordan Stokke
Animação
Lucas Luz, Lucas Ramos, Júlio Zukerman, Jacob Hwan Lee
Ilustração
Rana Duzyel
Fotografia
Jen Beauchesne
Design de adereços
Karen Weber
Art Assistent
Zohar Zeev
Wardrobe
Fabrizio Morra, Sasyk Mihal, Divya Negi, Lucas Ramos, Elinor O'Brien, Juanse Carvajal, Jennifer Bahng, Jeremy Rieger, Riisa Liao, Rita Goulao, Sanchit Sawaria, Sofia Noronha, Soomin Jung, Hayley Lim, Mikayla Hittle, Tais Kahatt, Andrew Bogard
Hair and Make-up
Elena Ganz
Voiceover
Ivy Moody
Talents
JaBarie Anderson, Estela Cervera, Rebecca Loren, Maryam Saad, Alina Niakhai, Sonny Dang, Jennifer Maitland, Mecca Allah, Sofia Flores, Kobe
Editor
Daniel Zepeda
Color
Colin Travers
Sound
Sounds Like
Retouching
Daniel Plateado
Campaign Guidelines
Victor Jobim, Shannon Flood
Case Study imagens and animations
Igor Fajardo, Leila Čičić, Ze Feng, Shakthi Hari
Ano
2024
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