Type of Feeling
Type of Feeling is a type foundry specializing in creating bespoke typefaces tailored for brands seeking to convey their unique identities through typography. This passion project was created by the &Walsh studio. The foundry offers a curated retail collection alongside custom typography services, each inspired by a diverse range of emotions. By translating feelings into typographic forms, we help brands communicate on a more profound, emotional level with their audiences.
Working on Type of Feeling allowed me to explore how typography can go beyond aesthetics to evoke specific emotions and narratives. I as the Art Director and Designer on this project, creating and collaborating in all areas of the type foundry’s development, from designing the typefaces to creating the website and type specimens.
Créditos
Cliente
Todo o trabalho foi criado em parceria com a equipe de eventos e experiências do Google
Agência
Lauren Walsh, Luciana Almeida, Ashley Einerson
Direção criativa
Jéssica Walsh
Estratégia
Allison Raich, Emily Jing Sum Chan, Billy Allen, Rinny Shim
Produtor executivo
Jessica Walsh, Lauren Walsh, Maggie Giles, Sam Galvao
Produção
Sanchit Sawaria, Alex Slobzheninovl Cristi Bordeianul, Muhittin Güneş, Laura Csocsán, Renegade, Cuchillo, Metódica
Designer Lead
Katyayani Singh, Jeremy Rieger, Malika Nanda, Aqua Xie, Danaé Gosset, Julian Williams, Arthur Schwarz, Simoul Alva, Matthew Roop, Danyang Ma, Morgane VanTorre, Jada Akoto, Sasýk Mihal, Josh Krauth Harding, Marek Rybicki, Luiza Pfeifer, Javier Gutierrez, Jess Gracia, Julio Zukerman, Tais Kahatt, Zitong Zhao, Kristýna Jenčová, Maria Ducrocq, Marina Glikman, Riisa Liao, Claudia Nazionale, Juanse Carvajal, Victor Jobim, Carla Palette, Igor Fajardo, Fernando Farfán, Jiayue Li, Fabrizio Morra, Nicole Belskaya, Yuxin Zhou, Cristina Giménez, Regina Marin, Sofia Noronha, Leila Čičić, Ze Feng, Shakthi Hari N V, Lucas D’Ascenção, Carol Pinheiro, Arielle Casale, Sarah Hopp, Jenny Jiang, Luke Hall, Ta Kasitipradit, Eric Genesis, Mikey Kelly, Gabriel Abascal, Kaan Iscan, Lorenzo Cobo, Trey Holt, Pablo Garcia Robla, Jonas Rudis, Jacob Hwan Lee, Victor Belinatti, Will Rhodes, Andrew Bogard, Daniel Zepeda, Oscar Maia, Cuchillo.
Ano
2024
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