QX
Quality Experience (QX) is an independent, full-service advertising agency on a mission to foster purposeful interactions between brands and their audiences by creating quality experiences. QX applies meticulous care to every aspect of their work, creating an environment where bold ideas can flourish. We tapped into this by embracing tension and duality, creating brand assets that showcase a striking balance between safety and danger. The brand centers around a dynamic logo system that adapts to the different personalities and tones of QX’s clients and projects. Quality Experience is led by Ari Weiss (former Global CCO at DDB), working alongside Cristina Reina (former EVP, Global CD at McCann), Dan Gonda (former CEO at Droga5), and Colleen Leddy (former CSO at Droga5).
As the Art Director, I led the design team through all project phases from concept to final guidelines. I was responsible for the full branding, including 3D design, logo creation, visual identity, and website.
Credits
Client
Quality Experience (QX)
Agency
&Walsh
Creative Direction
Jessica Walsh
Strategy & Accounts
Ashley Einerson, Ann Kim & Maggie Giles
Executive Producer
Luciana Almeida
Production
Chanel Harper
Art Director
Lucas Luz
Lead Designer
Claudia Nazionale, Jessica Gracia
Design
Julio Z, Jonas Rudis, Igor Fajardo, Fernando Farfán, Kaan Iscan, Jordan Stokke, Marina Glikman, Sofia Noronha, Sasyk Mihal, Daniel Zepeda
3D Design
Kaan Iscan
Motio Designer
Lucas Luz, Kaan Iscan, Claudia Nazionale & Igor Fajardo
Year
2024
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